Social Media and Print Campaign

In collaboration with the Alcohol and Other Drug Abuse counselors at UW universities, the “Not What You Think #FentanylFacts” campaign was created to raise awareness about what fentanyl is and what to do in emergency situations. The goal was to create attention-grabbing posters and social media graphics that were not based on scare tactics. The result was to go with illustrations that were geometric and abstract going off the odd bodies illustration trend. The first illustration started with a modified stock image, I created additional images based on that look and feel.

Creative Role: Design and illustration